Idaho 2020 Task Force

• Foam Boards
• Foam Board Stands
• Retractable Banners
• Standing Banners
• X Banners
• Folding Panel Displays
• Trade Show Displays
• Pop Up Canopies
• Brochure Holders
• Pop Up Displays

Most company’s marketing budgets have become pretty tight these days. How can you stay within your budget constraints and still put together a trade show display that generates new business for your company? Versatility is an important key to making the maximum impact with your trade show booth display, while staying within your budget. For example, if you have banner displays as part of your trade show booth display, having interchangeable banners is an excellent way to get more use out of your existing booth infrastructure.

Shipping costs, if you are going to be moving your display to different locations, can become cost prohibitive very quickly. Choosing products that fold away compactly for storage and shipping are an excellent way to make sure that the shipping costs for your next display transfer will not eat away at your marketing budget too much. Retractable banner stands are an incredibly versatile part of any display. Not only do these stands allow a large variety of custom-printed banners, they fold away compactly and most come with their own carrying case.

Along with the size of the display making shipping costs prohibitive, the weight of a display can also be a factor which increases cost considerably. Consider purchasing trade show display booth items made of lightweight materials like aluminum. If you would like to be environmentally friendly, there are also bamboo retractable stands that are just as sturdy as aluminum and have a much smaller impact on the environment. Both of these kinds of stands usually include carrying cases and they are both very lightweight so they can help to reduce shipping costs. Plastic stands are another option for retractable floor stands. While they are lightweight and easy to store away, they are usually not quite as durable as similarly-sized aluminum or bamboo stands. Regardless of the type of banner stand you choose, be sure that it is the right size for your display since it is a real waste of money to have to pay for unnecessary additional space.

Thoroughly planning out your booth space is another way to make sure that you get the most booth for your budget. If you are not careful, you may have too much space in your booth and not enough display to fill it up. This can result in a display that looks sparse and if you are not careful, unprofessional. Careful space planning will ensure that you have a sense of balance to your display. It will also prevent you from having a display that is so overcrowded with information that it becomes confusing.

During tough economic times, almost every company needs to trim their marketing budget to some extent. On a smaller budget, there is still plenty that you can do to make sure that your company has an impact at trade shows. Looking for ways to limit your shipping costs is an important step toward decreasing the amount of money that is spent during trade shows. Effective space planning is another great method. Some effort and forethought can definitely go a long way in making sure you get the most out of your trade show display booth.

Numart Display
2560 Corporate Pl. #D107
Monterey Park, CA 91754
(323) 265-2602